Exhibitions Deliver

Exhibitions attract targeted buyers

Exhibitions Attract Decision Makers

Exhibitions serve a variety of purposes for visitors

Exhibitions Provide Returns

Research conducted by the Exhibition and Event Association of Australia confirms that exhibitions deliver. Below are some of their key findings:

Meet the Decision Makers

83% of all visitors to a Trade Show have the authority to purchase or recommend product purchase
72% of trade show visitors intend to make a purchase either at the show or in the near future

Why do Visitors Attend?

54% of visitors come specifically to see new products and services
48% of visitors come for information
40% of visitors come to keep up to date with technology
15% of visitors come to make new business contacts

Return on Investment

An average expenditure of 9% of companies’ marketing budget was measured as returning 23% of business

10 Reasons to Exhibit:

• Meet thousands of new buyers and develop a quality customer database
• Develop personal and direct relationships with your clients
• Show your full product range in life rather than a catalogue
• Let buyers use all five senses to gain a full appreciation of your product
• Get immediate feedback on your product range
• Overcome objections and accelerate the buying process
• Sell product at the Show
• Raise your profile in the industry and add value to your brands
• Locate new agents and distributors for your products
• Launch a new product and generate media interest

Source: Exhibitions & Events Association of Australia website

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