FURNITEX 2008 STATS

35% of Visitors were furniture / homeware retailers representing over 2,500 stores

23% of Visitors were Designers / Decorators representing over 2,000 Companies

81% of Visitors held direct authority or influence for purchasing.  Of this...

83% discovered new suppliers at the Fair

30% placed orders or made purchases at the Fair

73% expect to place orders after the Fair

$78,000,000+ worth of business will be written by Exhibitors as a result of the 2008 Fair

WHY PARTICIPATE

• Lead your business into the future....
• Promote your latest ranges to a highly targeted audience
• Create brand awareness
• Accelerate the buying process by answering questions face-to-face
• Raise your profile in the industry
• Reinforce your existing business relationships
• Increase your portfolio of international business
• Consolidate your position in the industry and reinforce customer loyalty
• Take advantage of the massive press exposure the Fair generates

WHO EXHIBITS?
Click here to see who is exhibited in 2008
 

who will you meet?
Buyers, Owners, Directors & tradespeople representing...

• Major Furniture & Furnishings Buying Groups 
• Major Furniture & Furnishing Retailers & Buyers 
• Independent Furniture & Furnishing Retailers 
• Interior Designers
• Interior Decorators
• Architects
• International Buyers

WE BRING BUYERS THE BUYERS TO YOU…
Supported by a comprehensive marketing campaign FURNITEX 2009 will bring you qualified and targeted trade visitors by:

• Direct mail of over 2000,000 Trade Invitations around Australia and Overseas
• Dedicated visior telemarketing campaign targeting key industry buyers
• Email, fax and SMS communications to visitors in the lead up to the Fair
• Advertising, trade invitation inserts and editorial coverage in leading publications
• Intensive PR campaign to generate media coverage
   

YOU WILL ALSO BENEFIT FROM…

• Listing in the 10,000+ Trade Fair Catalogues
• Interactive, easy to use, up-to-date website that gives you a free online
• An online listing linking directly to your companies website
• Free unlimited trade invitations for you to distribute to your clients
• VIP Visitor Incentive program, for your top clients

The following is information from the EEAA Website

MEET THE DECISION MAKERS:
83% of all visitors to a trade fair have the authority to purchase or recommend product purchase 72% of trade fair visitors intend to make a purchase either at the show or in the near future

WHY DO VISITORS ATTEND?

54% of visitors come specifically to see new products and services
48% of visitors come for information
40% of visitors come to keep up to date with technology
15% of visitors come to make new business contacts