Research conducted by the Exhibition and Event Association of Australia confirms that exhibitions deliver. Below are some of their key findings:
MEET THE DECISION MAKERS:
83% of all visitors to a trade show have the authority to purchase or recommend product purchase
72% of trade show visitors intend to make a purchase either a the show or in the near future
WHY DO VISITORS ATTEND?
54% of visitors come specifically to see new products and services
48% of visitors come for information
40% of visitors come to keep up to date with technology
15% of visitors come to make new business contacts
RETURN ON INVESTMENT:
An average expenditure of 9% of companies’ marketing budget was measured as returning 23% of business
8 REASONS TO EXHIBIT:
1. Meet over 9,500 highly targeted visitors from a wide variety of industry sectors
2. Network within your industry
3. Promote your latest products and services
4. Reinforce your existing business relationships
5. Accelerate the buying process by answering questions face to face
6. Increase your portfolio of local and abroad business
7. Consolidate your position in the industry and reinforce customer loyalty
8. Raise your profile in the industry and add value to your brands
LOOK AT SOME OF THE KEY RETAILERS & BUYING GROUPS WHO ATTENDED THE PREVIOUS TRADE SHOW:
|
1st Fleet |
Chubb Coca-Cola Amatil Coles Myer Corrective Services CSIRO Dairy Farmers Dexion Energy Australia Estee Lauder Goodman Fielder Grocon Constructions Hoyts Cinemas Jetstar Airways Jones Lang LaSalle Kellogg’s Australia Kimberly-Clark Aust Linfox Armaguard Marrickville Council Masterfoods Aust Mayne |
McDonald's Australia Mirvac Multiplex National Australia Bank NSW Police NSW SES OneSteel Optus Orica QANTAS RAAF RailCorp Royal Australian Navy Sanitarium Smorgon Steel Sydney Water Corporation Taronga Zoo Telstra Woolworths |